Maxeda – Praxis – Brico

Customer

Maxeda is the market leader in the do-it-yourself segment and has 376 stores in the Benelux with 7000 employees. Most stores have a floor area of 3000 to 5000 m² and carry the name Praxis in the Netherlands (140 stores) and Brico in Belgium and Luxembourg (143 stores). In the Netherlands Maxeda has a smaller retail chain, Formido.

Challenge

Maxeda implemented their first ecommerce environment. PIM was a major part of this project. The Unic team was helping Maxeda (both Praxis and Brico) with the Hybris implementation.

Solution

• Design PIM of the corporate eCommerce website
• Design Interfaces Hybris – SAP and vv.
• Writing the PIM User Stories
• Testing the Hybris implemented functionality
• Demoing PIM sprints
• Testing frontend functionality