Ahold – Albert Heijn
Albert Heijn is the oldest organization owned and operated by the Dutch supermarket operator Ahold. The stores are full service markets (as opposed to discounters), known for their focus on quality stores and products. Albert Heijn’s market share is currently around 30%.
Albert Heijn constantly is experimenting with new store concepts. In the competition with low-price stores they made a new concept store with several new technical elements.
Designing processes and implementing Dynamic Instore Media elements like large TV screens and LED panels.
The distribution and sale of physical telephone cards was a costly affair. There were many risks of theft in the entire chain from production to issuing.
To reduce these risks and costs, a new process has been designed and realized. The information needed to top up a telephone card was electronically retrieved and printed on the receipt. As a result, the costs for transportation and security were reduced to a minimum. It was called the Virtual Distribution Centre.
Pallas datawarehouse team member
Designing datawarehouse and datamart models for Customer Loyalty.