Airmiles – Loyalty Management Netherlands BV

Customer

The Dutch Air Miles organization is Loyalty Management Netherlands B.V., founded in 1994. There are three shareholders: Shell, Ahold Delhaize and Praxis. Various Dutch companies are cooperating with it. Savings points called “Air Miles” have a varying exchange value. In other countries, saving for airline tickets is (very) popular. In the Netherlands, the emphasis is on discounts on products, travel and day attractions.

Challenge

The redemption of airmiles needed to get a boost. Millions of airmiles where “sleeping”.

Solution

• Preparing RFP Interaction and Graphical Design new Airmiles website.
• Preparing Functional Design and RFI for the development of the Airmiles website.
• Setting up an IT architecture for new website Airmiles website.