Maxeda – Praxis – Brico



PIM specialist

Tooling: Hybris


Maxeda is the market leader in the do-it-yourself segment and has 376 stores in the Benelux with 7000 employees. Most stores have a floor area of 3000 to 5000 m² and carry the name Praxis in the Netherlands (140 stores) and Brico in Belgium and Luxembourg (143 stores). In the Netherlands Maxeda has a smaller retail chain, Formido.


Maxeda implemented their first ecommerce environment. PIM was a major part of this project. The Unic team was helping Maxeda (both Praxis and Brico) with the Hybris implementation.


  • Design PIM of the corporate eCommerce website
  • Design Interfaces Hybris – SAP and vv.
  • Writing the PIM User Stories
  • Testing the Hybris implemented functionality
  • Demoing PIM sprints
  • Testing frontend functionality